Event Co-labs


Event partnerships

Post lockdown of 2020, with kids wanting to escape their four walls of their homes Like2bike events for kids, offered a virtual race where Coolheat became involved in offering some prizes to the winners. It’s so positive to be involved with such a great initiative focussing on getting our youth outdoors and active.

Shimano will be partnering with Overberg Events for the GreytMiddleplaas Escape to go on a scenic journey together with the riders and crew on the beautiful surrounds of Greyton. Coolheat, with Shimano, and complementing brands which include PRO bike gear, Lazer helmets, & Pearl Izumi gear will be offering some great prizes from their line-up to the podium finishers. The challenges that have been presented in the past two years has brought on a re-look to our partnerships. One that is key to Coolheat is to inspire families and communities to get outdoors, get active and get moving through bepsoke niche cycling events such as the Overberg series. Coolheat wishes to also nurture our partnerships with the communities in which these events are hosted, to uplift, inspire them, and grow the untouched potential that these areas can offer. For Coolheat it’s all about finding the right collaboration in a changed world.





Full List of Events & Milestones

Top Booth Award

at Argus Cycle Tour Expo for 3 years


Shimano Uber Mechanic

for Johannesburg’s biggest timed cycling event, Ride Joburg


Coolheat Dealer

incentive tour to Japan


International Shimano Distributor

meeting held in Johannesburg


Official Technical Support Partner

 for the ABSA Cape Epic