Our Brands

Thank You To Our Partners

cat eye
continental
shimano
white lightning
ip
pro
joe's
lazer
motorex

News & Articles

PRO INTRODUCES NEW ENDURO AND E-MTB SADDLES

PRO INTRODUCES NEW ENDURO AND E-MTB SADDLES

The new PRO Enduro and E-MTB specific saddles, in conjunction with an updated naming convention, will provide cyclists the ability to power their performance comfortably and efficiently. With a lightweight, and robust appearance, these two new saddles are the first...

read more
MEET THE GRAVEL ALLIANCE

MEET THE GRAVEL ALLIANCE

Shimano is honored to announce its new 2022 Gravel Alliance roster. With gratitude to our first Gravel Alliance class, and after a tearful goodbye, we invited a new set of gravel ambassadors into the fold. Drawing from different regions, experiences, and even roles...

read more
SHIMANO 105 Di2 Delivers 12-Speed Shifting

SHIMANO 105 Di2 Delivers 12-Speed Shifting

Celebrating its 40th anniversary since first introduced in 1982, Shimano 105 receives the ultimate upgrade with a move to Di2 electronic shifting technology. The highly anticipated Shimano 105 R7100 group not only delivers Di2 performance to an entirely new range of...

read more
BETTER BY DESIGN

BETTER BY DESIGN

After years of testing, refining and perfecting our helmet technology, the result is Lazer's new Proprietary Integrated Rotational Impact protection. A more advanced protection technology built for every cyclist.read the whole story..

read more