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The new PRO Enduro and E-MTB specific saddles, in conjunction with an updated naming convention, will provide cyclists the ability to power their performance comfortably and efficiently. With a lightweight, and robust appearance, these two new saddles are the first...

Shimano is honored to announce its new 2022 Gravel Alliance roster. With gratitude to our first Gravel Alliance class, and after a tearful goodbye, we invited a new set of gravel ambassadors into the fold. Drawing from different regions, experiences, and even roles...

Celebrating its 40th anniversary since first introduced in 1982, Shimano 105 receives the ultimate upgrade with a move to Di2 electronic shifting technology. The highly anticipated Shimano 105 R7100 group not only delivers Di2 performance to an entirely new range of...

After years of testing, refining and perfecting our helmet technology, the result is Lazer's new Proprietary Integrated Rotational Impact protection. A more advanced protection technology built for every cyclist.read the whole story..

Enhancing Shimano power meter technology, a new firmware update released via the E-TUBE PROJECT Cyclist application reveals hidden features and functionality for Shimano’s Dura-Ace FC-R9200P and Ultegra FC-R8100P power meters. Known as Force Vector, this new firmware...